Top Retail Chain Sees 13% Increase in Monthly Active Users with Giift LBMS
This is a prominent retail chain in Riyadh, known for its extensive portfolio of consumer products and a vast network of outlets across the region. Its focus on digital transformation and customer loyalty initiatives positions it as a key player in the retail landscape, dedicated to adapting to market dynamics and leveraging innovative technology solutions to meet the evolving needs of consumers.
The Challenge:
In a highly competitive retail landscape, the organization wanted to differentiate itself by implementing a personalized customer loyalty program through its mobile app to
- Drive repeat transactions on the mobile app
- Increase engagement for different product categories
- Reduce churn and increase brand loyalty in a highly fragmented market
The Solution:
LBMS provided the retail chain with a flexible, secure, and scalable loyalty solution that seamlessly integrated with their existing tech stack.
Key features included:
- Personalized Loyalty Experiences: LBMS enabled the creation of tailored loyalty programs based on individual customer preferences and behaviors.
- Omnichannel Engagement: Customers could earn and redeem points across various channels, including in-store, online, and mobile app.
- Flexible Accrual Engine: The platform offered customization for point accrual rules and the ability to segment members according to purchase and redemption patterns allowing the company to incentivize specific behaviors or products.
- Seamless Integrations: LBMS integrated seamlessly with the company's existing systems, ensuring smooth customer experience and efficient operations.
- Personalized Redemption experiences: Giift’s marketplace is one of the largest in the world, with over 10 million+ rewarding options. Organizations can provide personalized redemption experiences for different user segments, choosing the most appealing categories for their consumers.
Results:
Using LBMS to run their loyalty initiative yielded notable results:
- 133% Annual Increase in Active Users: The loyalty program significantly boosted the number of active users, demonstrating its effectiveness in engaging customers.
- 20% Sustained Monthly Increase in Active Users: The growth in active users was consistent, indicating ongoing engagement and loyalty.
- 40,000+ Annual App Downloads: The loyalty program drove significant app downloads, providing a convenient platform for customers to interact with the rewards program.
- Increased App Engagement: Customers actively used the app to manage their points, redeem rewards, and stay updated on loyalty promotions.
Conclusion:
By leveraging LBMS, the retail chain successfully addressed its challenges and achieved substantial growth in customer engagement and loyalty. The personalized experiences, seamless integrations, and flexible features of LBMS played a crucial role in driving these outcomes.
