Leading Financial Institution in Qatar Partners With Giift and Enhances Customer Engagement by 146%
The financial institution is one of the largest banks in its region. Serving both retail and corporate clients, the bank is known for its strong digital capabilities, offering customers modern, mobile-friendly solutions while adhering to strict Islamic banking principles. Its commitment to growth, customer-centric innovation, and sustainability has positioned it as a key player in the financial landscape.
The Challenge
Facing a competitive banking market, the institution recognized the need to stand out by:
- Increase customer acquisition.
- Deepen engagement across multiple product categories.
- Drive repeat transactions and long-term loyalty.
- Provide a seamless and integrated experience with existing banking platforms.
The bank required a flexible, secure, and scalable loyalty solution that could seamlessly integrate with its existing systems and provide a personalized, frictionless experience to its growing customer base.
The Solution
Giift’s flagship product, LBMS, enabled the institution to design and manage a loyalty program that spanned across multiple banking products, including credit cards, debit cards, internet banking, and financing options.
Giift delivered:
- Personalized Loyalty Experience: LBMS provided the flexibility to manage a personalized loyalty experience, tailored to the bank’s customer needs, across all banking activities and products.
- Seamless Redemption Experience: Giift built a modern, mobile-friendly redemption portal, that made it easy for customers to login, browse and redeem points via Single Sign-On (SSO), enhancing security and convenience.
- Diverse Reward Choices: The redemption portal offered a variety of options, including gift vouchers, merchandise, electronics, travel rewards, hotel stays, and miles top-ups. This ensured that customers could select rewards that resonated with their personal preferences.
- Mobile-first Design: The loyalty portal was fully optimized for mobile, giving customers the flexibility to access rewards anytime, anywhere, driving higher engagement.
Additionally, Giift's integration via APIs ensured seamless inclusion of the loyalty program across all customer touchpoints, from in-app interactions to in-branch experiences.
Results
The partnership with Giift significantly exceeded expectations, delivering exceptional results across key performance metrics:
- 146% increase in customer engagement through personalized rewards and a diverse redemption catalog.
- 170% growth in transaction volume through personalized rewards and a diverse redemption catalog.
- 62% expansion of user base within just 22 months- thanks to the appeal of the loyalty program
