Glossary of Marketing Terms
View GlossariesFuel Rewards
Fuel rewards are loyalty incentives or discounts offered to customers for purchasing fuel, encouraging repeat visits and driving customer retention.
What are fuel rewards?
Fuel rewards is a loyalty program that allows members to save money on fuel purchases at participating Shell stations.
How do fuel rewards work?
The process in which fuel rewards work are:
- Earning fuel rewards: Members can earn fuel rewards savings through various activities, such as shopping at partner retailers, dining out, booking travel, and more. These activities earn members cents-per-gallon savings that can be used to lower the price of fuel at the pump.
- Redeeming fuel rewards: Members can redeem their fuel rewards savings at participating fuel stations when fueling up. The savings are applied to the price per gallon, allowing members to pay less for their fuel purchases.
- Membership tiers: The fuel rewards program has different membership tiers, including Silver, Gold, and Platinum. Each tier offers different savings benefits, with higher tiers providing greater discounts on fuel.
- Additional benefits: The program may offer additional perks and promotions, such as bonus savings on specific purchases or limited time offers.
Where do I earn fuel rewards?
You can earn fuel rewards at participating fuel stations by engaging in various activities. Here's where you can earn fuel rewards:
- Shopping: Earn fuel rewards savings by shopping at partner retailers. By making eligible purchases, you can accumulate cents-per-gallon savings that can be used at Shell stations.
- Dining: Some dining programs offer fuel rewards savings. By dining at participating restaurants, you can earn additional cents-per-gallon savings to use at the pump
- Online shopping: Shopping online with certain brands can also earn you fuel rewards savings. By spending a certain amount, you can accumulate cents-per-gallon savings to lower your fuel costs
- Grocery shopping: Some grocery retailers offer fuel rewards programs. By linking your rewards card to your fuel rewards account, you can earn savings on fuel purchases when shopping at participating grocery stores
- Partner programs: Fuel rewards can be earned through partner programs, such as travel bookings and other retail purchases. These activities can contribute to accumulating cents-per-gallon savings.
- In-store promotions: Keep an eye out for in-store promotions at fuel stations. These promotions may offer opportunities to earn additional fuel rewards savings on specific products or services.
What are the benefits of fuel rewards?
Fuel Rewards offers a variety of benefits that can help you save money on fuel purchases and enjoy additional perks. Here are some of the key benefits:
1. Significant fuel savings
One of the primary benefits of the fuel rewards program is the ability to save money on fuel. Members can earn cents-per-gallon savings through everyday purchases, such as dining, shopping, and more. These savings can be redeemed at participating Shell stations to lower the price per gallon of fuel
2. Multiple earning opportunities
Fuel rewards members can earn savings through various activities, including:
- Dining: Earn 10 cents per gallon for every $50 spent at participating restaurants with a linked credit card
- Online shopping: Earn at least 5 cents per gallon for every $50 spent shopping online with partner brands
- Grocery shopping: Some grocery retailers offer fuel rewards savings when you link your rewards card to your fuel rewards account
3. Tiered membership benefits
The fuel rewards program offers different membership tiers, such as Silver, Gold, and Platinum, each providing unique benefits:
- Silver status: Save at least 3 cents per gallon on every fill-up
- Gold status: Save at least 5 cents per gallon on every fill-up and enjoy additional perks.
- Platinum status: Save 10 cents per gallon on every fill-up and earn 2X rewards on select convenience store items
4. Stackable savings
Members can stack their fuel rewards savings with other promotions and offers to maximize their discounts. This means you can combine savings from different activities to achieve even greater fuel discounts.
5. Easy redemption process
Redeeming fuel rewards is straightforward. You can use your Fuel Rewards card, Alt ID, or a linked credit card at participating fuel stations to apply your savings at the pump. This convenience makes it easy to take advantage of your rewards earned.
6. Exclusive offers and promotions
Fuel rewards members often receive access to exclusive deals and promotions from partner brands. These offers can include discounts on groceries, energy, wine delivery, and more, providing additional ways to save.
How do fuel rewards differ from other reward programs?
Fuel rewards programs offer several distinguishing features compared to other reward programs. Here's how fuel rewards differ:
- Fuel-focused rewards: Unlike many other reward programs that offer a wide range of rewards, fuel rewards programs specifically focus on providing savings and discounts on fuel purchases. They are designed to help you save money at the pump, making them particularly beneficial for individuals who frequently drive and rely on gasoline or diesel fuel.
- Earn through everyday purchases: Fuel rewards programs allow you to earn rewards through everyday purchases, such as shopping, dining, and online activities. By linking your purchases to the program, you can accumulate cents-per-gallon savings that can be used to lower the price of fuel.
- Partnerships with fuel retailers: Fuel rewards programs often have partnerships with specific fuel retailers, such as Shell, Exxon Mobil, or BP. These partnerships enable you to redeem your earned rewards at participating fuel stations, providing a seamless and convenient way to apply your savings.
- Tiered membership levels: Many fuel rewards programs offer tiered membership levels, such as Silver, Gold, and Platinum. As you progress through the tiers, you unlock additional benefits and higher savings on fuel purchases. This tiered structure incentivizes continued engagement with the program and rewards loyal members with greater discounts.
Resources & Blogs
Quick Links
njnjn
